Secretary DRTA Mr. Awais Manzoor Tarar along
with Mr. Ali Hamdani CEO Al-Abrar Associates and Ms.Nabila Yazdani, Dy.
Director HR, Zong at the press launch of project Tabeer.
Taking further the Government of Punjab’s objective of women
empowerment, Al-Abrar Associates, RTA (Regional Transport Authority) and
ZonG have joined hands to launch a Women Exclusive Van service –
“Tabeer” for the commuting women of Islamabad/ Rawalpindi.
Lack of safe, secure, comfortable and economic transport is one of
the reasons that even skilled and educated women are unable to break out
of the cycle of grinding poverty.
To provide a sustainable solution to this issue, DRTA has taken a
step of Project Tabeer in collaboration with Al-Abrar Associates,
sponsored by Zong Flutter to allow every woman the right to avail
convenient transport facility to commute for work.
Expressing his views on the Project Tabeer initiative, Mr. Awais
Manzoor Tarar, Secretary DRTA said, “With the very first initiative of
its kind taken by private sector, DRTA in collaboration with Al-Abrar
Associates and support of Zong wishes to take the endeavors of
Government of Punjab for women’s empowerment to a new level. Public
Transport is one area where we feel women face a number of problems and
hence we couldn’t think of any better platform than a dedicated van
service for the working women of Islamabad and Rawalpindi which will
offer them a safe and easy commute.”
12 exclusive branded vans will facilitate women, in not only
commuting between the twin cities, but also serve as a hub of
information on ZonG Flutter packages with the added advantage of
allowing women to avail recharge facility on the go.
This is in line with Zong Flutter’s tagline, “Meri dunya, Merey
khwaab”, specifically dedicated to help women realize their dreams.
Project Tabeer is yet another step in that direction.
Speaking on sponsoring Project Tabeer, Ms. Esna Bhatti, Product
Manager Flutter, ZonG said: “We are grateful to RTA, Al-Abrar Associates
and the Government of Punjab in turning the Tabeer project into a
reality. Since ZonG Flutter is all about females, the project was a
natural fit with the values that ZonG Flutter stands for. Hence, we
decided to become the principal sponsors of the project”.
Sharing her thoughts on Project Tabeer, Ms. Nabila Yazdani – Deputy
Director HR, ZonG said, “At ZonG, we are sensitive to the many problems
faced by Pakistani women to stand up for their rights and understand the
hurdles faced by Pakistani women every single day. Hence, Tabeer is our
way of letting women in Pakistan know that we respect their ambitions
and want to become active partners in helping them achieve a prominent
status in the society”.
Talking about the project, Mr. Ali Hamdani, CEO Al-Abrar Associates
said, “We are pleased to collaborate with ZonG, Government of Punjab and
RTA to bring together this very special project. Al-Abrar, Government
of Punjab and ZonG Flutter share a common goal of facilitating the women
of Pakistan. There could be no better way of empowering the women of
Punjab than launching Project Tabeer, women exclusive van service
providing them a safe and comfortable commute facility to get a step
closer to their dreams and ambitions. We plan to expand this facility in
other areas of Punjab after initial success in the twin cities”
Following are the routes for 12 vans that are started as a pilot project:
Route No. 1:
Haider Road Saddar Rawalpindi to Pak Secretariat Islamabad via
Railway Station, Marrer Chowk, Moti Mahal, Committee Chowk, Waris Khan,
Naz Cinema, Central Hospital, Sadiq Abad, Rehman Abad, Shamsabad, Faiz
Abad, Zero Point, Fire Brigade, Abpara, Melody, GPO, Poly Clinic, F6/1,
Super Market, Pak Secretariat.
Route length: 23 km.
Route No. 7:
Haj Complex to Swan Camp via Golra Morr, Kohinoor Mil, Pir Wadai
Morr, Chur Depot, Cheering Cross, Radio Pakistan, Rece Course Ground, MH
Chowk, Railway Station, Kamran Chowk, Marrer Chowk, District Courts,
Morgah Morr, Alshafa, SOS Village.
Route length: 19 km.
The salient feature of Tabeer Ladies Transport Project is that it
will be self-sustaining and the revenue required for smooth execution of
the project will be generated by branding the vans.
This project will not only meet the travelling needs of females but
will also generate employment for them as the vans will be conducted by
the females also. Strict checking of timing and routes shall be ensured
by regular monitoring to address the complaints if any of the lady
passengers.