Zong, having denied the chances of buying Warid Telecom earlier this
year, is now again running to bid for the Dhabi Group’s telecom arm in
Pakistan for a speculated value of around USD 1 billion, we have
confirmed with sources.
For the purpose, Zong has hired MAS ClearSight to evaluate the deal
and assist the firm during the buyout process, told us the sources.
Zong, with around 22 million subscribers, is currently number four
operator in Pakistan. If deal goes through successfully then by adding
Warid’s 12 million subscribers will get Zong to second position in the
market with 34 million subscribers, just 2 million short of Mobilink.
Confirming Zong’s intentions, Sikandar Naqi, Chief Public Relation
Officer of Zong, confirmed RexHacker that his group is seriously
looking into Warid. “We already have been given a mandate to go forward
with the bid and we are anxiously waiting to see how it turns out”, told
Mr. Naqi in an email communication with RexHacker.
Other than Zong, UAE based Etisalat and Russia’s VimpelCom – the parent group of Mobilink – are hot contenders for the Warid buyout.
China Mobile is reported to have over USD 70 billion cash in hand.
Group is long trying to expand its international business in Pakistan
and other regional markets.
Buying Warid can be a good idea for China Mobile, especially when new
customer acquisitions have become harder, thanks to tighter regulatory
measures for selling new SIMs and increased tele-density.
Conditions for new sales are going to get only harder after proposed implementation of Biometric verification system later this year.
In such situations, 12 million customers against USD 1 billion looks a
lucrative deal when 3G is just round the corner to boost ARPUs by many
folds.
Pakistani operators are set to divert their focus from voice to data
after 3G deployments. With around 30 million internet users in the
country, over half of them connect to the web via mobile phones through
sluggish GPRS and EDGE services.
In a country like Pakistan, where internet reach is notably limited, a
vast majority ends up with mobile internet as their only option for
connecting to the internet. With tremendous amount of mobile phone
penetration, the proposition for higher revenues through high-speed
mobile internet is only going to get better after 3G.
Analysts are predicting cellular ARPUs to increase by 300 to 400
percent during post 3G era with hefty internet offerings along with
primary voice services. Any operator with more customers during 2G
networks means more revenues after getting 3G networks or if put in
other words higher customer base means better chances of return on
pre-3G customer acquisition investments.
However, Zong’s probable acquisition of Warid is going to increase
company’s ARPU even before 3G. Along with a boost to ARPUs, the deal –
if went successful – will bring good postpaid user base as well, which
not has been Zong’s forte till now
.
Not to mention, Warid Telecom is largely known for loyal customer
base and strong network infrastructure, though with limited coverage.
Additionally, with the Warid buyout, Zong will become an LDI license
holder – without investing extra for a fresh licence – something that
Zong has been trying for years.